George W. Schaeffer’s story is a unique and inspiring example of living the American Dream…

In search of new opportunities
and challenges.

Schaeffer moved to Los Angeles in 1981 and started a business that would ultimately become a dominant global consumer brand, OPI Products. He built OPI from the ground up and introduced the world to the nail lacquers now preferred by professionals and loved by customers.

With an eye for detail and a unique name for every color.

Schaeffer shaped and infused OPI’s brand with his passion for excellence and innovation while creating a work environment that treated everyone like family, regularly providing new computers and school scholarships to children of OPI employees.

In 2015, he brought his passion to the Aloxxi hair color brand, working to change how consumers and professionals view color in the salon.

Schaeffer maintained a top priority
of giving back to his community.

He formed the George and Irina Schaeffer Foundation, which has donated millions to charities worldwide, including the American Heart Association, the Leukemia Research Foundation and the National Lung Association.

Philanthropy

In 2012, the City of Hope Cancer Center presented Schaeffer with the hospital and research center’s most prestigious honor, the Spirit of Life Award, in recognition of his compassion, dedication and generosity to important charitable causes.

Schaeffer also is actively involved as Chairman of the Board of the Bnai Zion Foundation, which supports critical health and education projects in Israel.

Innovative Entrepreneurship

In 2014, George assumed the role as Chairman and CEO of People’s Trust Insurance, a Florida based homeowner’s insurance company he co-founded in 2008.

In an industry not known for innovation, People’s Trust has pioneered a solution that provides affordable rates and a concierge claims service through its Rapid Response Team partner. Built on the fundamentals of preparation and responsiveness, this unique approach to addressing one of Florida’s toughest challenges was recognized as the winner of the 2013 Enterprise Florida Innovators in Business Award.

With more than 500 employees within its family of companies, People’s Trust has emerged as an industry leader, providing protection to over 100,000 policyholders throughout the Sunshine State.

As an integral foundation of the company, Schaeffer has instilled People’s Trust with his vision for building a respected and superior brand that provides the best value and encourages employees to treat customers the way they would want to be treated.

George is married to Irina Schaeffer and has two grown children. George and Irina reside in Boca Raton, Florida.